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Bestselling author Michael Covel is the host of Trend Following Radio with 10+ million listens. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trading -- all passionately explored and debated. Guests include Nobel Prize winners: Robert Aumann, Angus Deaton, Daniel Kahneman, Oliver Hart, Harry Markowitz & Vernon Smith. More guests: Jack Canfield, Howard Marks, James Altucher, Dan Ariely, Jean-Philippe Bouchaud, Kathleen Eisenhardt, Marc Faber, Tim Ferriss, Jason Fried, Gerd Gigerenzer, Larry Hite, Sally Hogshead, Ryan Holiday, Jack Horner, Ewan Kirk, Steven Kotler, Michael Mauboussin, Tucker Max, Barry Ritholtz, Jim Rogers, Jack Schwager, Ed Seykota, Philip Tetlock & Walter Williams.

Sep 22, 2014

My guest today is Richard Lewis, a cross-cultural expert who has been studying language and communication his entire career. He’s traveled to 130+ countries and speaks eleven different languages.

The topics are his books When Cultures Collide: Leading Across Cultures and When Teams Collide: Managing the International Team Successfully.

In this episode of Trend Following Radio we discuss:

  • How Lewis’ love affair with language started
  • The best way to start learning a language
  • Travel as a “magic elixir” of sorts
  • The Lewis model
  • Cultural differences in language, and what Lewis means by linear-active, multi-active, and reactive
  • The idea of losing face in the context of cross-cultural communication
  • Microculture and macroculture
  • Cross-cultural teams vs. homogenous teams
  • Normal and abnormal in a cultural context
  • Paperwork and punctuality in different cultures
  • Why the linear-active person confronts with logic, the multi-active person confronts emotionally, and the reactive person is never confronting
  • Why there’s much more to making a deal than just quantity and price

Jump in!


I’m MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I’m proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show.

To start? I’d like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here:

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