Christian Terwiesch is the Andrew M. Heller Professor at the Wharton School of the University of Pennsylvania. He is Co-director of the Mack Institute for Innovation Management, and also holds a faculty appointment In Penn’s Perelman School of Medicine. From small start-ups to Fortune 500 companies, Christian has helped companies become more innovative, often by implementing innovation tournament events and by helping to restructure their innovation portfolio.
Nicolaj Siggelkow is the David M. Knott Professor of Management at the Wharton School, University of Pennsylvania. He is a Co-Director of the Mack Institute for Innovation Management. Having spearheaded groundbreaking research on strategy, Nicolaj has been named a Fellow of the Strategic Management Society, the world’s leading association of strategy researchers. He has run strategy workshops for Fortune 500 organizations and small firms alike, helping develop and analyze their strategies.
Today the professors join Michael to posit the question: What if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships–while simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing trade-offs between superior customer experience and low cost?
This is the promise of a connected strategy. New forms of connectivity–involving frequent, low-friction, customized interactions–mean that companies can now anticipate customer needs as they arise, or even before. Simultaneously, enabled by these technologies, companies can create new business models that deliver more value to customers. Connected strategies are win-win: Customers get a dramatically improved experience, while companies boost operational efficiency.
Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in industries such as healthcare, financial services, mobility, retail, entertainment, nonprofit, and education, Connected Strategy identifies the four pathways–respond-to-desire, curated offering, coach behavior, and automatic execution–for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies.
Dinosaur Hunting with Michael Covel on Trend Following Radio.
The Godmother of Silicon Valley, legendary teacher, and mother of a Super Family shares her tried-and-tested methods for raising happy, healthy, successful children using Trust, Respect, Independence, Collaboration, and Kindness: TRICK.
Esther Wojcicki—“Woj” to her many friends and admirers—is famous for three things: teaching a high school class that has changed the lives of thousands of kids, inspiring Silicon Valley legends like Steve Jobs, and raising three daughters who have each become famously successful. What do these three accomplishments have in common? They’re the result of TRICK, Woj’s secret to raising successful people: Trust, Respect, Independence, Collaboration, and Kindness. Simple lessons, but the results are radical.
Wojcicki’s methods are the opposite of helicopter parenting. As we face an epidemic of parental anxiety, Woj is here to say: relax. Talk to infants as if they are adults. Allow teenagers to pick projects that relate to the real world and their own passions, and let them figure out how to complete them. Above all, let your child lead. How to Raise Successful People offers essential lessons for raising, educating, and managing people to their highest potential. Change your parenting, change the world.
Note: Her husband is Stanford University professor of physics Stanley Wojcicki. They have three daughters: Susan (CEO of YouTube), Janet, a Fulbright-winning anthropologist, Assistant Professor of Pediatrics and researcher, and Anne (co-founder of 23andMe).
Wake Up and Think with Michael Covel on Trend Following Radio. A special mega episode!
Art Markman is the Annabel Irion Worsham Centennial Professor of Psychology and Marketing at the University of Texas at Austin. He is also the Founding Director of the Program in the Human Dimensions of Organizations. The HDO program brings the humanities and the social behavioral sciences to people in business. Art’s research explores thinking. He has studied the way people form and use analogies, the mechanisms of decision making, the modes that allow people to form categories, and the influences of motivation on reasoning. Art is also the executive editor of the journal Cognitive Science and is a former executive officer of the Cognitive Science Society.
If you’re in a job interview, how should you think about the mindset of the interviewer? If you’ve just been promoted, how do you handle the tensions of managing former peers? And what are the telltale mental signs that it’s time to start planning your next career move?
We know that psychology can teach us much about behaviors and challenges relevant to work, such as making better decisions, influencing people, and dealing with stress. But many popular books on these topics analyze them as universal human phenomena without providing real-life, constructive career help.
Bring Your Brain to Work changes all that. Art Markman focuses on three essential elements of a successful career–getting a job, excelling at work, and finding your next position–and expertly illustrates how cognitive science, especially psychology, sheds fascinating and useful light on each of these elements.
To succeed at a job interview, for example, you need to understand the mindset of the interviewer and know how to come across as exactly the individual the company wants to hire. To keep that job, it’s critical to master the mental challenge of learning every day. Finally, careers require constant development, so you need to be able to sense when it’s time to move up or out and to prepare yourself for the move. So many of the hurdles you face throughout your career are, first and foremost, psychological challenges, and Markman shows you how to use your different mental systems–motivational, social, and cognitive–to manage them more effectively.
Integrating the latest research with engaging stories and examples from across the professional spectrum, Bring Your Brain to Work gets inside your head, helping you to succeed through a better understanding of yourself and those around you.
Social Control Arrives with Michael Covel on Trend Following Radio.
Jeff Dyer (Ph.D UCLA) is the Horace Beesley professor of strategy at Brigham Young University as well as professor of strategy at the Wharton School, University of Pennsylvania. Before becoming a professor he spent five years as a consultant and manager at Bain & Company, a top management consultancy. His book “The Innovator’s DNA: Mastering the Five Skills of Disruptive Innovators”, with Harvard professor Clayton Christensen and MIT professor Hal Gregersen, identifies the behaviors of the world’s best innovators to demonstrate how individuals can enhance their own innovator DNA and increase the innovation capabilities of their organizations.
Today Jeff and Michael discuss his newest book Innovation Capital. You see, great leaders of innovation know that creativity is not enough. They succeed not only on the basis of their ideas, but because they have the vision, reputation, and networks to win the backing needed to commercialize them. It turns out that this quality–called “innovation capital”–is measurably more important for innovation than just being creative.
The authors have spent decades studying how people get great ideas (the subject of The Innovator’s DNA) and how people test and develop those ideas (explored in The Innovator’s Method). Now they share what they’ve learned from a multipronged research program designed to determine how people compete for, and obtain, resources to launch new ideas.
How you can build a personal reputation for innovation. What techniques you can use to amplify your innovation capital. How you can garner attention for your ideas and projects and persuade audiences to support them. What it means to provide visionary leadership and how you can achieve it. Featuring interviews with the superstars of innovation–individuals like Jeff Bezos (Amazon), Elon Musk (Tesla), Marc Benioff (Salesforce), Indra Nooyi (PepsiCo), and Shantanu Narayen (Adobe)–Jeff dives in deep.
Cheerios and Failure with Michael Covel on Trend Following Radio.