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Bestselling author Michael Covel is the host of Trend Following Radio with 10+ million listens. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trading -- all passionately explored and debated. Guests include Nobel Prize winners: Robert Aumann, Angus Deaton, Daniel Kahneman, Oliver Hart, Harry Markowitz & Vernon Smith. More guests: Jack Canfield, Howard Marks, James Altucher, Dan Ariely, Jean-Philippe Bouchaud, Kathleen Eisenhardt, Marc Faber, Tim Ferriss, Jason Fried, Gerd Gigerenzer, Larry Hite, Sally Hogshead, Ryan Holiday, Jack Horner, Ewan Kirk, Steven Kotler, Michael Mauboussin, Tucker Max, Barry Ritholtz, Jim Rogers, Jack Schwager, Ed Seykota, Philip Tetlock & Walter Williams.

Nov 14, 2014

My guest today is Christopher Cruden, Cruden has been in the trend following space for over 25 years. In 1988 he became a Director of Adam, Harding and Lueck Asset Management Ltd (AHL) in London, a famed trend following shop. He is currently the head of Insch Capital Management.

The topic is Trend Following.

In this episode of Trend Following Radio we discuss:

  • Why price is an unimpeachable fact
  • Early “lightbulb” moments that brought Cruden to the style of trading he practices today
  • The notion of going currency only
  • Why Cruden’s program is akin to a raincoat in bad weather
  • Riding increased volatility and increased directional trending
  • Getting clients to understand that you cannot force a system to make money
  • Benchmark selection and time period selection
  • Why the S&P 500 is a trading system; performance drivers
  • The duration of trades
  • Why if you can’t measure it, you can’t manage it
  • How Cruden’s strategy would change if Europe reverted back to before the introduction of the Euro
  • How markets teach humility
  • Why Cruden only trades once a day

Jump in!


I’m MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I’m proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show.

To start? I’d like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here:

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