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Bestselling author Michael Covel is the host of Trend Following Radio with 15+ million listens. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trading -- all passionately explored and debated. Guests include Nobel Prize winners: Robert Aumann, Angus Deaton, Daniel Kahneman, Oliver Hart, Harry Markowitz & Vernon Smith. More guests: Jack Canfield, Howard Marks, James Altucher, Dan Ariely, Jean-Philippe Bouchaud, Kathleen Eisenhardt, Marc Faber, Tim Ferriss, Jason Fried, Gerd Gigerenzer, Larry Hite, Sally Hogshead, Ryan Holiday, Jack Horner, Ewan Kirk, Steven Kotler, Michael Mauboussin, Tucker Max, Barry Ritholtz, Jim Rogers, Jack Schwager, Ed Seykota, Philip Tetlock & Walter Williams. 1200+ episodes.

May 20, 2014

My guest today is Nir Eyal, an educator, author, and entrepreneur who is all about connecting psychology, technology, and business.

The topic is his book Hooked: How To Build Habit Forming Products.

In this episode of Trend Following Radio we discuss:

  • How behavior and habits can be engineered, and how technology changes our behavior
  • The moral implications of habit forming activities
  • The difference between habits and addictions
  • Breaking “the hook”
  • The four areas that “the hook” goes through: trigger, action, variable reward, and investment
  • The IKEA example and how value can be built
  • Eyal’s mentors and influences
  • The importance of social feedback from your community
  • The WhatsApp deal, and how to deal with your “insane jealousy” of the messaging app deal
  • Getting equal pay for equal work, and how that might be embedded in our DNA
  • The importance of interface changes when it comes to revolutionary changes in technology

Jump in!


I’m MICHAEL COVEL, the host of TREND FOLLOWING RADIO, and I’m proud to have delivered 10+ million podcast listens since 2012. Investments, economics, psychology, politics, decision-making, human behavior, entrepreneurship and trend following are all passionately explored and debated on my show.

To start? I’d like to give you a great piece of advice you can use in your life and trading journey… cut your losses! You will find much more about that philosophy here:

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