May 20, 2014
Michael Covel speaks with Nir Eyal. Eyal is an educator, author, and entrepreneur who is all about connecting psychology, technology, and business. His new book is titled “Hooked: How To Build Habit Forming Products”. Covel and Eyal discuss how behavior and habits can be engineered, and how technology changes our behavior; the moral implications of habit forming activities; the difference between habits and addictions; breaking “the hook”; the four areas that “the hook” goes through: trigger, action, variable reward, and investment; the IKEA example and how value can be built; Eyal’s mentors and influences; the importance of social feedback from your community; the WhatsApp deal, and how to deal with your “insane jealousy” of the messaging app deal; getting equal pay for equal work, and how that might be embedded in our DNA; and the importance of interface changes when it comes to revolutionary changes in technology. For more information on Nir Eyal, go to nirandfar.com. Want a free trend following DVD? Go to trendfollowing.com/win.