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Trend Following with Michael Covel

Bestselling author Michael Covel is the host of Trend Following Radio with 7+ million listens. Investments, economics, decision-making, human behavior & entrepreneurship--all passionately explored. Guests include Nobel Prize winners Robert Aumann, Angus Deaton, Daniel Kahneman, Harry Markowitz & Vernon Smith. Also: James Altucher, Dan Ariely, Jean-Philippe Bouchaud, Kathleen Eisenhardt, Marc Faber, Tim Ferriss, Jason Fried, Gerd Gigerenzer, Larry Hite, Sally Hogshead, Ryan Holiday, Jack Horner, Ewan Kirk, Steven Kotler, Michael Mauboussin, Tucker Max, Barry Ritholtz, Jim Rogers, Jack Schwager, Ed Seykota, Philip Tetlock & Walter Williams. All 600+ eps at www.trendfollowing.com/podcast.
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Bestselling author Michael Covel is the host of Trend Following Radio with 7+ million listens. Investments, economics, decision-making, human behavior & entrepreneurship--all passionately explored. Guests include Nobel Prize winners Robert Aumann, Angus Deaton, Daniel Kahneman, Harry Markowitz & Vernon Smith. Also: James Altucher, Dan Ariely, Jean-Philippe Bouchaud, Kathleen Eisenhardt, Marc Faber, Tim Ferriss, Jason Fried, Gerd Gigerenzer, Larry Hite, Sally Hogshead, Ryan Holiday, Jack Horner, Ewan Kirk, Steven Kotler, Michael Mauboussin, Tucker Max, Barry Ritholtz, Jim Rogers, Jack Schwager, Ed Seykota, Philip Tetlock & Walter Williams. All 600+ eps at trendfollowingradio.com/rss.

Jan 11, 2019

Tero Isokauppila is author of “Healing Mushrooms” and founder of Four Sigmatic, a natural super foods company specializing in mushroom-based drink powders. In 2012, he founded Four Sigmatic, spreading to Europe and Canada and eventually brought the business to the U.S. in 2015.

Tero grew up on a 13 generation farm in Nokia, Finland with both of his parents in the health, wellness and agriculture sphere. Some of his earliest memories were going into the forest when he was about 2 or 3 and picking herbs, berries, and mushrooms. He loved the berries but found the mushrooms so “odd.”

There is estimated to be about 1.5 million different types of mushrooms–that’s about 6 times the amount of mushroom species over plant species. Mushrooms are used for food, soil, psychedelic purposes, and medicinal. They are present in just about every aspect of life however not many realize how integrated they are in their everyday life.

There are two genres of mushrooms–functional and culinary. Generally, functional mushrooms are eaten for health reasons and culinary mushrooms are eaten for taste. Functional mushrooms grow on trees and culinary mushrooms grow in the ground. Skin, eyes, vitamin D, minerals, immune system boosters, and brain functions are all areas mushrooms can help in the body. Through Four Sigmatic, Tero has developed coffee’s, tea’s, elixirs, and other boosters enhanced with mushrooms to target all tastes and appetites.

An episode direct to health and wellness coupled with entrepreneurial drive.

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